Hi, I’m Tina. I founded Nouveau Reach to bring something back to marketing that often gets lost in dashboards and KPIs—meaning.

For more than twenty years, I’ve worked at the intersection of creativity and analytics: leading marketing teams, guiding early-stage startups to acquisition, and helping solo founders and small businesses punch above their weight. I’ve seen every metric imaginable, and I’ve learned that numbers alone never tell the full story.

My background spans SEO, content strategy, and product marketing, but also writing, teaching, and rhetoric. I hold an MFA in Creative Writing and have taught courses on storytelling, persuasion, and language. I know that the words people choose reveal what they truly value. That’s the lens I bring to every project: data reveals patterns, but language reveals purpose.

Today, through Nouveau Reach, I help organizations understand the meanings behind their metrics—why people search, click, and connect the way they do—so that my clients can communicate with authenticity, foresight, and confidence in our ever-changing digital landscape.

Metrics show what happened. Meaning explains why it matters.